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Issue Title
 
Vol 7, No 2.1 (2024) Developing an Effective Digital Marketing Strategy with a Perceptual Mapping Approach Using the Multidimensional Scaling (MDS) Method (Case Study on Local Fashion Brands in Batam City) Abstract   Download PDF
Kharisma Austin Makaba, Ni Putu Winda Ayunintyas, Penny Penny
 
Vol 6, No 2.1 (2023) Digital Competence on the Role of Office Workers: A Systematic Literature Review Abstract   Download PDF
Rouna Meisda Paoki, Jimmy Moedjahedy
 
Vol 6, No 2.1 (2023) Digital Disruption: Exploring the Dynamics of Marketing in the Digital Age Abstract   Download PDF
Adi Masliardi, Marwan Effendi, Prissiani Andi Ningrum, Hasnidar Hasnidar, Iva Khoiril Mala
 
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