The Impact Of Digital Sop Implementation On Transaction Process And Operational Efficiency: A Case Study Of Indomaret Stores In West Java
Sari
This study aims to analyze the effect of digital Standard Operating Procedure (SOP) implementation on transaction processes and operational efficiency at Indomaret stores in West Java. The research method employed an explanatory quantitative approach with a cross-sectional survey design involving 250 operational employee respondents from 45 stores. Data collection was conducted through closed questionnaires based on a 5-point Likert scale, with multiple regression analysis and Sobel mediation test. The results indicate that digital SOP has a positive and significant effect on transaction processes (β = 0.621; p < 0.001; R² = 0.386) and operational efficiency (β = 0.548; p < 0.001; R² = 0.312). Transaction process was proven to partially mediate the relationship between digital SOP and operational efficiency (Z = 4.12 > 1.96; R² = 0.497). These findings confirm that operational procedure digitalization is a determining factor in improving modern retail operational performance through transaction acceleration and resource optimization.
Keywords: digital SOP, transaction process, operational efficiency, modern retail, Indomaret
Teks Lengkap:
PDF (English)Referensi
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396–402. https://doi.org/10.1177/002224377701400320
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2020). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 44(2), 471–482. https://doi.org/10.25300/MISQ/2020/14418
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.
David, F. R., & David, F. R. (2020). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Pearson.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2020). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 61(4), 1–12.
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26 (10th ed.). Badan Penerbit Universitas Diponegoro.
Go, G., & Aini, Q. (2025). Digital payment technology and operational efficiency in modern retail: A systematic review. Journal of Retailing and Consumer Services, 75, 103512. https://doi.org/10.1016/j.jretconser.2024.103512
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning.
Heizer, J., Render, B., & Munson, C. (2020). Operations management: Sustainability and supply chain management (13th ed.). Pearson.
Hidayat, A. R. (2023). Pengaruh integrasi sistem kasir digital terhadap efisiensi operasional gerai minimarket. Jurnal Riset Manajemen Sains Indonesia, 14(2), 95–108.
Kurniawan, D., & Setiawan, L. (2022). Analisis penerapan SOP berbasis digital terhadap peningkatan produktivitas karyawan. In Prosiding Seminar Nasional Manajemen dan Teknologi Informasi (pp. 78–86). Jakarta.
Laudon, K., & Laudon, J. (2020). Management information systems: Managing the digital firm (16th ed.). Pearson.
Mahmudah, S., Pratama, I., & Wulandari, D. (2025). Penerapan SOP berbasis digital dan efisiensi kerja pada UMKM. Jurnal Manajemen dan Bisnis Indonesia, 11(1), 45–58.
Nikmah, F. (2023). Standard operating procedure (SOP) sebagai alat kontrol internal organisasi. Jurnal Administrasi Bisnis, 12(2), 78–89.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717–731. https://doi.org/10.3758/BF03206553
Rukmana, A. (2023). Pengaruh penerapan SOP efektif terhadap efisiensi layanan perbankan. Jurnal Keuangan dan Perbankan, 17(1), 112–125.
Saleh, M., Ahmad, R., & Hidayah, N. (2025). Digital adoption and operational efficiency in MSMEs: Evidence from Gorontalo, Indonesia. Technology in Society, 79, 102456. https://doi.org/10.1016/j.techsoc.2024.102456
Sari, R. (2024). Transformasi digital dan kinerja operasional ritel di Indonesia. Jurnal Ilmu Manajemen, 12(1), 23–35.
Sitinjak, T., & Ginting, P. (2025). Transformasi digital dan efisiensi operasional ritel modern. Jurnal Manajemen dan Kewirausahaan, 27(1), 67–82.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif dan R&D (2nd ed.). Alfabeta.
Susanti, A., & Pratama, H. (2021). Pengaruh digitalisasi sistem operasional terhadap efisiensi kerja pada industri ritel modern. Jurnal Manajemen dan Bisnis Indonesia, 7(2), 145–156.
Tjiptono, F., & Chandra, G. (2022). Service, quality & customer satisfaction (5th ed.). Andi.
Verhoef, P., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Wahyuni, S., & Nugroho, T. (2022). Efektivitas implementasi sistem informasi operasional terhadap kecepatan layanan transaksi ritel. Jurnal Sistem Informasi, 18(3), 201–213.
DOI: https://doi.org/10.37531/yume.v9i2.11424
Refbacks
- Saat ini tidak ada refbacks.
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional